How Do You Communicate to Your Customers?

The key word in the above sentence is the word customer. Now you may say that of course that is the key word – big deal. The point I want to make is that I have seen many a business do a rather poor job of communicating with their CUSTOMERS. A customer is a person or an organization (again a person) that already does business with you.

Why do you forget about them or why do you not communicate with them. Treat you customers well by communicating with them. Let them know of a new product or service that you think may benefit them. Let them know of a special offer. Give them an idea or two on a new way to use what they have already purchased from you. Let them know of new technology that can be combined with what they have already purchased from you that will make their life easier.

The short message is to communicate with you existing clients to make their lives better and you will be helping you business at the same time.