Communicating with Images

I help people set up website and help people with their presentations. I find that a key component of both of these communications tools is the imagery. A website can look real nice or rather poor just by the quality of the imagery. A presentation with lots of text or ‘bullet points” can get boring fast.

I was recently given a presentation to work on as part of a Public Relations project I am working on. The organization wants to create excitement about its service. The presentation was 16 slides. Fourteen of these were bulleted slides, one was a text slide and one was a flow chart – very boring. Many of the slide themes could have been replaced with imagery adding a great deal of color and increased impact.

Consider using high-quality imagery to make a point in a presentation or on your website. As a minimum it will make the site or presentation look better and add some excitement.