Internet Communications

This blog covers tips and advice on how to improve your online communications. This blog will also provide updates on the Upper Valley video Library. The Upper Valley is the Upper Valley of the Connecticut River and extends into both New Hampshire and Vermont.

Sunday, April 23, 2006

Imagine Your Presentation Online and With Your Own Voice!


Now it is easy to place a presentation online and to add voice narration to it. There is exciting new technology offered by Webex that makes this easy and affordable. You can view this technology in action at the website of Presentations That Talk. This is a website dedicated to this technology and provides many useful tips and examples.

To start the process one needs to create a PowerPoint presentation. Once created this presentation can be uploaded to the secure Webex server with the click of a mouse – easy!

After a couple of minutes you will be ready to do the voice narration and this is done with the telephone. You simple have to dial a number, provide the access code via the telephone keypad and then voice narrated on a slide-by-slide basis. Again, this could not be easier.

The final step is to paste the URL (Universal Resource Locator) into your website, e-Mail or eNewsletter. The distribution is therefore also very easy.

The viewer does not need PowerPoint and in fact does not need to download anything. The PowerPoint, with the voice narration, has become a streaming media presentation – and you did not even know it!

There are fantastic technologies available today that let anyone connected to the Internet (and perhaps with a telephone) to communicate effectively by adding new dimensions to their communications repertoire. You can add impact not only with the presentation itself but also with the power of your voice.

To learn more about online presentation communications visit the website of Presentations That Talk at www.presentationsthattalk.com.

Do You Sell A Specialized Product Online?

If you sell something special how to show and tell people it is special. Do you use custom images or customized PDF (Portable Document Format) documents?

A high quality custom image says a great deal about the way you think about your product. Whenever possible use high quality imagery. Use a professional photographer. Combine the high quality imagery with high quality writing and get someone to help you if you need some help.

If you are presenting something then you hope someone will be favorably impressed by your presentation. Use high quality images and use high level writing to help deliver your message. Moreover, if you make your documents available via the PDF format you accomplish many wonderful things.

You provide a format that all can view and that all will view properly. You also make a printable document available to the viewer and they can choose to print it out or not. You give them what they want only if they want it but you make it available 24-7. This is convenience. You should make you PDF with contact information and your standard branding. Never miss an opportunity to present your branding. You will also lower your cost as people only have to click their mouse to receive your document. No need to call you and have you print it and mail or fax it at your cost.

Use high quality, high-impact imagery and use PDF documents to present your special product and services.

Communicating with Images

I help people set up website and help people with their presentations. I find that a key component of both of these communications tools is the imagery. A website can look real nice or rather poor just by the quality of the imagery. A presentation with lots of text or ‘bullet points” can get boring fast.

I was recently given a presentation to work on as part of a Public Relations project I am working on. The organization wants to create excitement about its service. The presentation was 16 slides. Fourteen of these were bulleted slides, one was a text slide and one was a flow chart – very boring. Many of the slide themes could have been replaced with imagery adding a great deal of color and increased impact.

Consider using high-quality imagery to make a point in a presentation or on your website. As a minimum it will make the site or presentation look better and add some excitement.

How Do You Communicate to Your Customers?

The key word in the above sentence is the word customer. Now you may say that of course that is the key word – big deal. The point I want to make is that I have seen many a business do a rather poor job of communicating with their CUSTOMERS. A customer is a person or an organization (again a person) that already does business with you.

Why do you forget about them or why do you not communicate with them. Treat you customers well by communicating with them. Let them know of a new product or service that you think may benefit them. Let them know of a special offer. Give them an idea or two on a new way to use what they have already purchased from you. Let them know of new technology that can be combined with what they have already purchased from you that will make their life easier.

The short message is to communicate with you existing clients to make their lives better and you will be helping you business at the same time.