Internet Communications

This blog covers tips and advice on how to improve your online communications. This blog will also provide updates on the Upper Valley video Library. The Upper Valley is the Upper Valley of the Connecticut River and extends into both New Hampshire and Vermont.

Sunday, April 23, 2006

Do You Sell A Specialized Product Online?

If you sell something special how to show and tell people it is special. Do you use custom images or customized PDF (Portable Document Format) documents?

A high quality custom image says a great deal about the way you think about your product. Whenever possible use high quality imagery. Use a professional photographer. Combine the high quality imagery with high quality writing and get someone to help you if you need some help.

If you are presenting something then you hope someone will be favorably impressed by your presentation. Use high quality images and use high level writing to help deliver your message. Moreover, if you make your documents available via the PDF format you accomplish many wonderful things.

You provide a format that all can view and that all will view properly. You also make a printable document available to the viewer and they can choose to print it out or not. You give them what they want only if they want it but you make it available 24-7. This is convenience. You should make you PDF with contact information and your standard branding. Never miss an opportunity to present your branding. You will also lower your cost as people only have to click their mouse to receive your document. No need to call you and have you print it and mail or fax it at your cost.

Use high quality, high-impact imagery and use PDF documents to present your special product and services.

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