Your Title Makes a Big Difference

I recently did an experiment that was interesting and significant - very significant!

I created a single voice narrated presentation on gold investing and placed the presentation in two different places on my website (www.PresentationsThatTalk.com). In both places, one place was on the Home Page, and the second place, on the Examples Page, I duplicated the introduction for this presentation and the only difference between the two introductions was the title of the presentation.

The difference in the number of viewers viewing each "presentation"- remember the presentations are indentical - was quite significant.

The two titles were "A Hedge for Gold" and "A Case for $2,000 an oz. Gold". There was about five to one difference in favor of the title "A Case for $2,000 an oz. Gold".

Conclusion: A simple title can make a big difference.

Perhaps the fact that there was money specifically stated in the title - money has been known gets people's attention. Perhaps the word "Hedge" is a bit cryptic. Both had the word "Gold". I am not sure what the key factor (or factors) was. I do know that a title can make a difference and that it makes a great deal of sense to consider our titles well when we title an article, name a website, write an advertisement or define the name of a PTT Presenter.

If you would like to see the real world example of how I set up this experiment then please go to www.PresentationsThatTalk.com. If you want to help me understand what you think the key factor is then please write back.

Thanks